Взаимодействие в сфере медиа как способ формирования позитивного имиджа Китая в странах ЕАЭС

  • Qing Cao Белорусский государственный университет

Аннотация

В настоящей статье рассматриваются направления деятельности китайского правительства по формированию имиджа КНР на территории стран-участниц ЕАЭС. На основе анализа научных исследований и новостных материалов устанавливаются основные каналы коммуникации китайских СМИ с русскоязычной и иноязычной аудиторией, ключевые направления взаимодействия китайских и иностранных СМИ. Определены наиболее активные сферы сотрудничества китайских СМИ со СМИ ЕАЭС, выявлены значимые события для развития взаимодействия российско-китайских, казахстанско-китайских и белорусско-китайских СМИ за 2015–2018 гг. 

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аспирант кафедры технологий коммуникации и связей с общественностью факультета журналистики

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Опубликована
2020-07-26
Как цитировать
CAO, Qing. Взаимодействие в сфере медиа как способ формирования позитивного имиджа Китая в странах ЕАЭС. Знак: проблемное поле медиаобразования, [S.l.], n. 3 (37), p. 135–145, july 2020. ISSN 2070-0695. Доступно на: <http://journals.csu.ru/index.php/znak/article/view/342>. Дата доступа: 25 oct. 2020
Раздел
КУЛЬТУРОЛОГИЯ МЕДИА

Ключевые слова

образ Китая, имидж Китая, средства массовой информации, изучение образа, ЕАЭС, сотрудничество в сфере массмедиа