Обеспечение коммуникации между научным сообществом и СМИ: проблемы и пути их решения медиаслужбой федерального университета
Аннотация
В статье рассматриваются процессы медиатизации и их влияние на конфигурацию взаимоотношений между широкой публикой и научным сообществом в контексте российского высшего образования. Анализируется кейс медиаслужбы Уральского федерального университета и те вызовы, с которыми сталкиваются PR-специалисты этой службы, пытаясь наладить эффективную коммуникацию между учеными университета, СМИ и общественностью.
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Литература
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21. Polino, C. & Castelfranchi, Y. (2012). The ‘communicative’ turn in contemporary techno-science: Latin American approaches and global tendencies. Science Communication in the World. Practices, Theories and Trends / Eds. B. Schiele, M. Claessens, S. Shi. Heidelberg, New York, London: Springer. Pp. 3–19.
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2. Vorobyev, V. (2014). Kommentiruj eto. Podhod press sluzhby NIU VSHE [Comment it. Approach of the press service of the Higher School of Economics]. Nauchnyj PR. Praktiki, kejsy, sovety [Science PR. Practices, cases and recommendations]. RBK, pp.60–65 (in Russ.)
3. Deputat Gosdumy Vladimir Burmatov vstretilsya s rektorom i prepodavatelyami vuza [Deputy of the State Duma Vladimir Burmatov met the rector and the university staff] (2015). Ural'skij Federal'nyj Universitet [Ural Federal University], available at: URL: https://urfu.ru/ru/news/7451/ (accessed 13.05.2019) (in Russ.)
4. Indeks strahov [Anxiety index]. VCIOM [Russian Public Opinion Centre], available at: https://wciom.ru/news/ratings/indeks_straxov/ (accessed 13.05.2019) (in Russ.)
5. Inostrannye uchenye v Еkaterinburge [International scientists in Ekaterinburg] (2017). Ural'skij Federal'nyj Universitet [Ural Federal University], available at: : https://urfu.ru/ru/science/np-projects/inostrannye-uchenye-v-ekaterinburge/ (accessed 13.05.2019) (in Russ.)
6. Inostrancy na Urale [Foreigners in the Urals] (2017). Ural'skij Federal'nyj Universitet [Ural Federal University], available at: https://urfu.ru/ru/science/np-projects/inostrancy-na-urale (accessed 13.05.2019) (in Russ.)
7. Mingova, V. (2014). 50 samyh populyarnyh uchenyh v Twitter [50 most popular scientists on Twitter]. Nauchnaya Rossiya [Academic Russia], available at: https://scientificrussia.ru/articles/50-samyh-populiarnyh-uchenyh-v-twitter (accessed 13.05.2019) (in Russ.)
8. ‘Mne ne nuzhno umnyh, mne nuzhny poslushnye’. Rossiya vytalkivaet za rubezh sotni tysyach samyh obrazovannyh, vzamen prinimaya milliony migrantov [‘I don’t need smart workers, I need obedient ones’. Russia drives away hundred thousands of its educated citizens and instead welcomes millions of migrants] (2019). Znak [Znak], available at: https://www.znak.com/2019-03-22/rossiya_vytalkivaet_za_rubezh_sotni_tysyach_samyh_obrazovannyh_vzamen_prinimaya_milliony_migrantov (accessed 13.05.2019) (in Russ.)
9. Populyarizaciya nauki (2019) [Popularization of science]. NaukaPro [SciencePro], available at: https://nauka-pro.ru/populjarizacija-nauki (accessed 13.05.2019) (in Russ.)
10. Stetsenko, N. M. (2013). Frejming kak sredstvo interpretacii pechatnyh novostej [Framing as a strategy of printed news interpretation]. Rusistika [Russian studies], pp. 38–45. (in Russ.)
11. Chelovek nauk. Chem na samom dele zanimayutsya uchenye UrFU [Science Man. What UrFU researchers are actually studying]. 66.ru [66.ru], available at: https://66.ru/news/tag/человек+наук (accessed 13.05.2019) (in Russ.)
12. Antoniou, N., Apopo, J., Austin, J., Edwards, G., Gale, S., Heffernan, M., Kiliari, C., Krishnan, S., Mantzouridis, D., Moon, S., Page E., Rawsthorne, N., Stott, A., & Yarde, J. (2014). Scholars on air: academics and the broadcast media in Britain. British Politics. 3. Pp. 363–384.
13. Armon R. & Georgakopoulou, A. (2017). Popularization in action: small stories of scientific enterprise. Urban Language and Literacies. Pp. 2–21.
14. Brint, S. (2018). Two Cheers for Higher Education. Why American universities are stronger than ever – and how to meet the challenges they face. Princeton, Oxford: Princeton University Press. 504 p.
15. Fenton N., Bryman A., Deacon D. & Birmingham P. (1997). ‘Sod off and find us a boffin’: journalists and the social science conference. Sociological Review, 45 (1). Pp. 1–24.
16. Haslam, C. & Bryman, A. (2003). Introduction. Social Scientists Meet the Media / Eds. C. Haslam, A. Bryman. London, New York: Routledge. Pp. 1–19.
17. Haste, H. (2003). Sex and Dinosaurs. Social Scientists Meet the Media / Eds. C. Haslam, A. Bryman. London, New York: Routledge. Pp. 84–93.
18. Long, K. M., Galarneau, P. W., Carlson, J. R. & Bryan, E. C. (2007). The untamed blog: Public Relations asset or liability? New Media and Public Relations. Ed. By S. C.Duhe. New York: Peter Lang. Pp. 107–121.
19. Mandeville, K. L., O’Neill, S., Brighouse, A., Walker, A., Yarrow, K & Chan, K. (2014). Academics and competing interests in H1N1 influenza media reporting. Journal of Epidemiology and Community Health. 68. Pp. 197–203.
20. Orr, G. (2010). Academic and the Media in Australia. Australia Universities’ Review. 52 (1). Pp. 23–31.
21. Polino, C. & Castelfranchi, Y. (2012). The ‘communicative’ turn in contemporary techno-science: Latin American approaches and global tendencies. Science Communication in the World. Practices, Theories and Trends / Eds. B. Schiele, M. Claessens, S. Shi. Heidelberg, New York, London: Springer. Pp. 3–19.
22. Ruth-McSwain, A. (2011). Gatekeeper or peacekeeper: the decision-making authority of public relations practitioners. Public Relations Journal. 5 (1). Pp. 1–14.
Опубликована
2019-09-21
Как цитировать
FAYUSTOV, Алексей.
Обеспечение коммуникации между научным сообществом и СМИ: проблемы и пути их решения медиаслужбой федерального университета.
Знак: проблемное поле медиаобразования, [S.l.], n. 3 (33), p. 138-149, sep. 2019.
ISSN 2949-3641.
Доступно на: <https://journals.csu.ru/index.php/znak/article/view/172>. Дата доступа: 20 june 2025
Раздел
ПУБЛИЧНАЯ СФЕРА В АСПЕКТЕ МАССОВЫХ КОММУНИКАЦИЙ
Ключевые слова
медиатизация, СМИ, PR, медиаслужба, федеральный университет, научное сообщество, теория гейткипинга
