Алгоритм производства презентационного фильма для предприятий на рынке В2В
Аннотация
В статье обобщаются особенности видео-маркетинга на В2В-рынке и виды продукции, формирующие положительный образ предприятия в региональной промышленной сфере. Далее разрабатываются этапы создания презентационного фильма на региональном рынке B2B. И выявляются особенности оптимизации календарно-постановочного плана; логистики съемок; модульного сценария, состоящего из тематических блоков; построения текста; монтажа.
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Литература
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2. Berkutova, E. A. (2015). Marketingovoe vzaimodejstvie s potrebitelyami v social'noj seti fejsbuk [Marketing cooperation with customers in Facebook social network]. Prakticheskij marketing [Practical marketing], 11 (225), pp. 14–20. (in Russ).
3. Besedina, O. L. (2019). Osobennosti marketingovyh kommunikacij na rynke B2B [Special features of marketing communications at B2B market]. Vektor ekonomiki [Vector of economy], 8 (38), p. 8. (in Russ).
4. Murzin, D. A. (1999). Delovaya pressa: kollektiv. monogr. [Business press: the team. monograph]. Delovaya pressa Rossii: sostoyanie i perspektivy [Business press in Russia: current state and perspectives] (pp. 280). Moscow, Globus. (in Russ).
5. Nurpeisov, K. K. (2019). Osobennosti ispol'zovaniya SMM na rynke B2B [Key features of SMM at the B2B market]. Aktual'nye teorii, koncepcii, prikladnoj harakter sovremennyh nauchnyh issledovanij [Actual theories, conceptions, practical features of modern scientific researches] (pp. 180–181). Saint-Petersburg, Saint-Petersburg State University of Economics. (in Russ).
6. Rajzberg, B. A., Lozovskij, L. Sh. & Starodubceva, E. B. (1999). Sovremennyj ekonomicheskij slovar' [Modern economic dictionary]. Moscow, INFRA-M. (in Russ).
7. Rajt, R. (2010). B2B marketing [B2B marketing]. Moscow, Balans Business Books. (in Russ).
8. Rejting luchshih kompanij v oblasti proizvodstva video v 2018–2019 godah [Rating of the best companies in video creation in 2018–2019 years] (2019). Available at: https://alladvertising.ru/top/video-production/#Челябинск (accessed 15 December 2019). (in Russ).
9. Rukovodstvo po sboru, hraneniyu i predostavleniyu v pol'zovanie delovoj informacii v publichnyh bibliotekah [A guide on collecting, keeping and providing use of business information in public libraries]. Available at: http://www.library.ru/1/local_uprav/consultations/business_info/chapter1.php (accessed 10 October 2019). (in Russ).
10. Sergachev, V. Ya. (2000). Delovaya pressa regiona: sostoyaniya i perspektivy razvitiya: dis. kand. filol. nauk [Business press of the region: current state and perspectives of development: cand. of phil. stud. dissert.]. Saint-Petersburg. 148 p. (in Russ).
11. Shipova, E. V. (2006). Personifikaciya informacii na rossijskom televidenii: professional'no-eticheskij aspekt: dis. kand. filol. nauk [Personification of information on Russian TV: professionally-ethical aspect: cand. of phil. stud. dissert.]. Saint-Petersburg. 246 p. (in Russ).
12. Shchegolev, V. V. (2015). Nedelya nauki SPbPU materialy nauchno-prakticheskoj konferencii [Week of science SPbPU matterials of academic and research conference]. Issledovanie B2B-reklamy na primere video [Studying of B2B-advertising by the example of video] (pp. 421-422). Saint-Petersburg, Engineering and Economic institute of SPbPU. (in Russ).
13. Carswell, G. (2019). B2B Video Marketing: Your Actionable Guide For 2020. Available at: https://www.actualtechmedia.com/blog/b2b-video-marketing-guide/ (accessed 14 March 2020). (in Russ).
14. Seeburg, M. (2016). Four steps for successful B2B video advertising. Available at: https://www.b2bmarketing.net/en-gb/resources/blog/four-steps-successful-b2b-video-advertising (accessed 16 March 2020). (in Russ).
2. Berkutova, E. A. (2015). Marketingovoe vzaimodejstvie s potrebitelyami v social'noj seti fejsbuk [Marketing cooperation with customers in Facebook social network]. Prakticheskij marketing [Practical marketing], 11 (225), pp. 14–20. (in Russ).
3. Besedina, O. L. (2019). Osobennosti marketingovyh kommunikacij na rynke B2B [Special features of marketing communications at B2B market]. Vektor ekonomiki [Vector of economy], 8 (38), p. 8. (in Russ).
4. Murzin, D. A. (1999). Delovaya pressa: kollektiv. monogr. [Business press: the team. monograph]. Delovaya pressa Rossii: sostoyanie i perspektivy [Business press in Russia: current state and perspectives] (pp. 280). Moscow, Globus. (in Russ).
5. Nurpeisov, K. K. (2019). Osobennosti ispol'zovaniya SMM na rynke B2B [Key features of SMM at the B2B market]. Aktual'nye teorii, koncepcii, prikladnoj harakter sovremennyh nauchnyh issledovanij [Actual theories, conceptions, practical features of modern scientific researches] (pp. 180–181). Saint-Petersburg, Saint-Petersburg State University of Economics. (in Russ).
6. Rajzberg, B. A., Lozovskij, L. Sh. & Starodubceva, E. B. (1999). Sovremennyj ekonomicheskij slovar' [Modern economic dictionary]. Moscow, INFRA-M. (in Russ).
7. Rajt, R. (2010). B2B marketing [B2B marketing]. Moscow, Balans Business Books. (in Russ).
8. Rejting luchshih kompanij v oblasti proizvodstva video v 2018–2019 godah [Rating of the best companies in video creation in 2018–2019 years] (2019). Available at: https://alladvertising.ru/top/video-production/#Челябинск (accessed 15 December 2019). (in Russ).
9. Rukovodstvo po sboru, hraneniyu i predostavleniyu v pol'zovanie delovoj informacii v publichnyh bibliotekah [A guide on collecting, keeping and providing use of business information in public libraries]. Available at: http://www.library.ru/1/local_uprav/consultations/business_info/chapter1.php (accessed 10 October 2019). (in Russ).
10. Sergachev, V. Ya. (2000). Delovaya pressa regiona: sostoyaniya i perspektivy razvitiya: dis. kand. filol. nauk [Business press of the region: current state and perspectives of development: cand. of phil. stud. dissert.]. Saint-Petersburg. 148 p. (in Russ).
11. Shipova, E. V. (2006). Personifikaciya informacii na rossijskom televidenii: professional'no-eticheskij aspekt: dis. kand. filol. nauk [Personification of information on Russian TV: professionally-ethical aspect: cand. of phil. stud. dissert.]. Saint-Petersburg. 246 p. (in Russ).
12. Shchegolev, V. V. (2015). Nedelya nauki SPbPU materialy nauchno-prakticheskoj konferencii [Week of science SPbPU matterials of academic and research conference]. Issledovanie B2B-reklamy na primere video [Studying of B2B-advertising by the example of video] (pp. 421-422). Saint-Petersburg, Engineering and Economic institute of SPbPU. (in Russ).
13. Carswell, G. (2019). B2B Video Marketing: Your Actionable Guide For 2020. Available at: https://www.actualtechmedia.com/blog/b2b-video-marketing-guide/ (accessed 14 March 2020). (in Russ).
14. Seeburg, M. (2016). Four steps for successful B2B video advertising. Available at: https://www.b2bmarketing.net/en-gb/resources/blog/four-steps-successful-b2b-video-advertising (accessed 16 March 2020). (in Russ).
Опубликована
2020-07-23
Как цитировать
POPOVA, Svetlana.
Алгоритм производства презентационного фильма для предприятий на рынке В2В.
Знак: проблемное поле медиаобразования, [S.l.], n. 3 (37), p. 50–57, july 2020.
ISSN 2949-3641.
Доступно на: <https://journals.csu.ru/index.php/znak/article/view/319>. Дата доступа: 24 apr. 2025
Раздел
КОММУНИКАТИВНЫЕ ИССЛЕДОВАНИЯ: РЕКЛАМА, PR, БРЕНДИНГ, МЕДИА
Ключевые слова
коммерческая деловая информация, презентационный фильм, видео-маркетинг, рынок В2В.
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