ЗАГОЛОВОК В ЯНДЕКС.ДЗЕН: КВАНТИТАТИВНЫЙ ПОКАЗАТЕЛЬ КАК ДИСПЕНСЕР ИНФОРМАЦИИ
Аннотация
Автором исследуется модель квантитативно-номинативного заголовка публикаций в Яндекс.Дзен. Дано описание модели с функциональных и структурных позиций. Определена многофункциональность модели и ее прагматический потенциал. Охарактеризованы ядерные компоненты модели: квантитативный и номинативный. Выявляется типологическое и грамматическое многообразие факультативных и облигаторных компонентов модели. Ставится проблема жанрового своеобразия модели, ее корреляции с листиклом в зарубежной журналистике.
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Литература
1. Аgapova, А. N. (2011). Zagolovok v sovremennoj russkoj presse: ehpistemicheskij i pragmaticheskij aspekty [Headline in the modern Russian press: epistemic and pragmatic aspects] : author. dis. ... cand. philol. sciences. Volgograd Publishing house Volgograd. state Un-ty. 24 p. (in Russ.).
2. Аleshhanova, I. V. (2006). Narrativ kak kul'turnaya model' [Narrative as a cultural model]. Vestnik NGU [Bulletin of NSU], 4 (1), pp. 38–42. (in Russ.).
3. Anisimov, V. E. & Goroshko, E. I. (2018). Nativnaya reklama kak instrument digital-kommunikatsii brenda [Native advertising as a digital brand communication tool]. Medialingvistika [Medialinguistics], 5 (4), pp. 409–423. (in Russ.).
4. Bogdanova, O. Yu. (2007). Zagolovok kak ehlement teksta [Title as a text element]. Vestnik KGU im. N. А. Nekrasova [Bulletin of KSU], 1, pp. 116–119. (in Russ.).
5. Kuznetsov, S. A. (1998). Bol'shoj tolkovyj slovar' russkogo yazyka [Large explanatory dictionary of the Russian language]. St. Petersburg, Norint. 1534 p. (in Russ.).
6. Galperin, I. R. (1981). Tekst kak ob"ekt lingvisticheskogo issledovaniya [Text as an object of linguistic research]. Moscow, Nauka. 138 p. (in Russ.).
7. Dementyev, V. V. (2020). Lingvistikazagolovki s tsiframi v internet-media: lingvisticheskie i pragmaticheskie kharakteristiki [Linguistics headlines with numbers in Internet media: linguistic and pragmatic characteristics]. Vestnik Tomskogo gosudarstvennogo universiteta [Bulletin of the Tomsk State University], 63, pp. 5–27. (in Russ.).
8. Lazareva, E. A. (2006). Zagolovochnyj kompleks teksta — sredstvo organizatsii i optimizatsii vospriyatiya [Title complex of the text - a means of organizing and optimizing perception]. Izvestiya USU [USU Bulletin], 40, pp. 158–166. (in Russ.).
9. Melekhova, А. S. (2015). Nativnaya reklama kak ehlement digital kommunikatsionnoj strategii brenda [Native advertising as an element of the brand's digital communication strategy]. Vestnik ehkonomiki, prava i sotsiologii [Bulletin of Economics, Law and Sociology], 3, pp. 242–245. (in Russ.).
10. Murzin, L. M. (1982). O derivatsionnykh aspektakh tekstoobrazovaniya [About derivational aspects of text formation]. Teoreticheskie aspekty derivatsii [Theoretical aspects of derivation]. Perm, pp. 20–29. (in Russ.).
11. Sladkevich, ZH. R. (2019). Zagolovki-anonsy v setevykh mediaservisakh: mezhdu informirovaniem i klikbejtingom [Announcement headers in network media services: between informing and clickbaiting]. Stilistika mediarechi [Media speech stylistics], 6 (3), available at: https://medialing.ru/zagolovki-anonsy-v-setevyh-mediaservisah-mezhdu-informirovaniem-i-klikbejtingom/ (accessed: 29.10.2020). (in Russ.).
12. Frolova, V. V. (2020). Rechevoj zhanr spiska, ego tipy i zhanroobrazuyushhie kharakteristiki [Speech genre of the list, its types and genre-forming characteristics of]. Filologicheskie nauki [Philological sciences], 10 (100), pp. 160–166. (in Russ.).
13. English Oxford Living dictionaries, available at: https://en.oxforddictionaries.com/definition/listicle (accessed: 14.11.2020).
14. Yelenevskaya, M. (2012). “You’ve Lived in X Too Long, When...”: A View of the World through Comic Lists (Expatriates’ Humour on ru.net). Electronic Journal of Folklore. 50, pp. 29–48.
2. Аleshhanova, I. V. (2006). Narrativ kak kul'turnaya model' [Narrative as a cultural model]. Vestnik NGU [Bulletin of NSU], 4 (1), pp. 38–42. (in Russ.).
3. Anisimov, V. E. & Goroshko, E. I. (2018). Nativnaya reklama kak instrument digital-kommunikatsii brenda [Native advertising as a digital brand communication tool]. Medialingvistika [Medialinguistics], 5 (4), pp. 409–423. (in Russ.).
4. Bogdanova, O. Yu. (2007). Zagolovok kak ehlement teksta [Title as a text element]. Vestnik KGU im. N. А. Nekrasova [Bulletin of KSU], 1, pp. 116–119. (in Russ.).
5. Kuznetsov, S. A. (1998). Bol'shoj tolkovyj slovar' russkogo yazyka [Large explanatory dictionary of the Russian language]. St. Petersburg, Norint. 1534 p. (in Russ.).
6. Galperin, I. R. (1981). Tekst kak ob"ekt lingvisticheskogo issledovaniya [Text as an object of linguistic research]. Moscow, Nauka. 138 p. (in Russ.).
7. Dementyev, V. V. (2020). Lingvistikazagolovki s tsiframi v internet-media: lingvisticheskie i pragmaticheskie kharakteristiki [Linguistics headlines with numbers in Internet media: linguistic and pragmatic characteristics]. Vestnik Tomskogo gosudarstvennogo universiteta [Bulletin of the Tomsk State University], 63, pp. 5–27. (in Russ.).
8. Lazareva, E. A. (2006). Zagolovochnyj kompleks teksta — sredstvo organizatsii i optimizatsii vospriyatiya [Title complex of the text - a means of organizing and optimizing perception]. Izvestiya USU [USU Bulletin], 40, pp. 158–166. (in Russ.).
9. Melekhova, А. S. (2015). Nativnaya reklama kak ehlement digital kommunikatsionnoj strategii brenda [Native advertising as an element of the brand's digital communication strategy]. Vestnik ehkonomiki, prava i sotsiologii [Bulletin of Economics, Law and Sociology], 3, pp. 242–245. (in Russ.).
10. Murzin, L. M. (1982). O derivatsionnykh aspektakh tekstoobrazovaniya [About derivational aspects of text formation]. Teoreticheskie aspekty derivatsii [Theoretical aspects of derivation]. Perm, pp. 20–29. (in Russ.).
11. Sladkevich, ZH. R. (2019). Zagolovki-anonsy v setevykh mediaservisakh: mezhdu informirovaniem i klikbejtingom [Announcement headers in network media services: between informing and clickbaiting]. Stilistika mediarechi [Media speech stylistics], 6 (3), available at: https://medialing.ru/zagolovki-anonsy-v-setevyh-mediaservisah-mezhdu-informirovaniem-i-klikbejtingom/ (accessed: 29.10.2020). (in Russ.).
12. Frolova, V. V. (2020). Rechevoj zhanr spiska, ego tipy i zhanroobrazuyushhie kharakteristiki [Speech genre of the list, its types and genre-forming characteristics of]. Filologicheskie nauki [Philological sciences], 10 (100), pp. 160–166. (in Russ.).
13. English Oxford Living dictionaries, available at: https://en.oxforddictionaries.com/definition/listicle (accessed: 14.11.2020).
14. Yelenevskaya, M. (2012). “You’ve Lived in X Too Long, When...”: A View of the World through Comic Lists (Expatriates’ Humour on ru.net). Electronic Journal of Folklore. 50, pp. 29–48.
Опубликована
2021-01-19
Как цитировать
GLAZKOVA, Svetlana Nikolaevna.
ЗАГОЛОВОК В ЯНДЕКС.ДЗЕН: КВАНТИТАТИВНЫЙ ПОКАЗАТЕЛЬ КАК ДИСПЕНСЕР ИНФОРМАЦИИ.
Знак: проблемное поле медиаобразования, [S.l.], n. 1 (39), p. 134–140, jan. 2021.
ISSN 2949-3641.
Доступно на: <https://journals.csu.ru/index.php/znak/article/view/412>. Дата доступа: 20 june 2025
Раздел
РЕЧЕВЫЕ МОДЕЛИ И СТРАТЕГИИ МЕДИАДИСКУРСА
Ключевые слова
заголовок, Яндекс Дзен, квантитативно-номинативная модель, структурный компонент, способы выражения, дочитывание
