Официальный сайт музея: критерии оценки сайта и их апробация на примере портала челябинского государственного историко-культурного заповедника «Аркаим»
Аннотация
Цель статьи заключается в разработке критериев для анализа сайтов музеев и их апробация. В результате анализа научных источников, законодательства Российской Федерации, а также рекомендация веб-разработчиков были разработаны критерии оценки сайтов музейной тематики. Критерии и план анализа протестированы на официальном портале Челябинского государственного историко-культурного заповедника «Аркаим».
Исследование выполнено при финансовой поддержке РФФИ и Челябинской области в рамках научного проекта No 20-412-740012
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Литература
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2. Gribovskaya, N. N. & Gurinovich, O. A. (2020). Virtual'nyy muzey kak forma priobshcheniya molodezhi k istoricheskomu naslediyu i natsional'noy kul'ture [The virtual museum as a form of introducing young people to the historical heritage and national culture]. Bol'shaya Evraziya: razvitie, bezopasnost', sotrudnichestvo [Greater Eurasia: development, security, cooperation], 3-2, pp. 464–466.
3. Lebedev, A. V. (1999). Muzeynye predstavitel'stva v Internet. Rossiyskiy i zarubezhnyy opyt [Museum representations on the Internet. Russian and foreign experience]. Muzey i novye tekhnologii. Na puti k muzeyu XXI veka / sost. i nauchn. red. N. A. Nikishin [Museum and new technologies. On the way to the museum of the XXI century / comp. and scientific. ed. N.A. Nikishin]. Moscow: Progress-Tradition, pp. 73–82.
4. Maksimova, T. E. (2013). Virtual'nye muzei vs traditsionnye muzei: preimushchestva virtual'nykh eksponatov [Virtual museums vs traditional museums: advantages of virtual exhibits]. Istoricheskie, filosofskie politicheskie i yuridicheskie nauki, kul'turologiya i iskusstvovedenie. Voprosy teorii i praktiki [Historical, philosophical political and legal sciences, cultural studies and art history. Questions of theory and practice], 4-3 (30). – S. 109 –111.
5. Min'kova, E. V. (2021). Analiz ofitsial'nogo sayta SMI (na primere izdaniya «Yuzhnoural'skaya panorama») [Analysis of the official website of the media (on the example of the publication "South Ural Panorama")]. Mediachteniya SKFU: vzglyad molodykh issledovateley : sbornik materialov Mezhdunarodnoy nauchno-prakticheskoy konferentsii (Stavropol', 20–21 maya 2021 g.) / O. A. Ganzhara, I. A. Orden [Media readings of NCFU: the view of young researchers: collection of materials of the International Scientific and Practical Conference (Stavropol, May 20–21, 2021) / O. Ganzhara, I. A. Order]. Stavropol'. Pp. 236–238.
6. Min'kova, E. V. (2021). Britanskiy muzey i Luvr: sravnitel'nyy analiz ofitsial'nykh saytov [British Museum and the Louvre: a comparative analysis of official sites]. Chelyabinsk: Chelyabinskiy gosudarstvennyy universitet. 33 p.
7. Muzei Rossii [Museums of Russia], available at: www.museum.ru (accessed: 08.07.2021).
8. Perlova, A. B. (2017). Sayt kak sredstvo prodvizheniya muzeya (na primere Respublikanskogo muzeya izobrazitel'nykh iskusstv respubliki Mariy El) [The site as a means of promoting the museum (on the example of the Republican Museum of Fine Arts of the Republic of Mari El)]. Studencheskaya nauka i 21 vek [Student science and the 21st century], 15, pp. 157–159.
9. Prikaz Minkul'tury Rossii ot 20 fevralya 2015 g. № 277 «Ob utverzhdenii trebovaniy k soderzhaniyu i forme predostavleniya informatsii o deyatel'nosti organizatsiy kul'tury, razmeshchaemoy na ofitsial'nykh saytakh upolnomochennogo federal'nogo organa ispolnitel'noy vlasti, organov gosudarstvennoy vlasti sub"ektov Rossiyskoy Federatsii, organov mestnogo samoupravleniya i organizatsiy kul'tury v seti «Internet» [Order of the Ministry of Culture of Russia dated February 20, 2015 No. 277 "On approval of requirements for the content and form of providing information on the activities of cultural organizations posted on the official websites of the authorized federal executive body, state authorities of the constituent entities of the Russian Federation, local governments and organizations culture on the Internet]. Mintrud Rossii [Ministry of Labor of Russia], available at: https://mintrud.gov.ru/docs/mintrud/analytics/65 (accessed: 20.02.2021).
10. Rygalova, M. V. (2018). Veb-sayty kak sredstvo prezentatsii muzeev (na primere munitsipal'nykh muzeev Altayskogo kraya) [Web sites as a means of presenting museums (on the example of municipal museums of the Altai Territory)]. Uchenye zapiski (Altayskaya gosudarstvennaya akademiya kul'tury i iskusstv) [Scientific notes (Altai State Academy of Culture and Arts)], 3 (17), pp. 22–25.
11. Smirnova, I., Belaya, M. & Zass, Yu. Chastye oshibki dizayna veb-stranitsy [Frequent mistakes in web page design]. Tilda Education [Tilda Education], available at: https://tilda.education/design-mistakes (accessed: 20.06.2021).
12. Smirnova, M. A. (2017). Analiz dizayna informatsionnykh saytov etnograficheskikh muzeev-zapovednikov Rossii [Analysis of the design of information sites of ethnographic museums-reserves of Russia]. Kul'tura i iskusstvo v sovremennom obrazovatel'nom prostranstve : materialy vserossiyskoy nauchno-prakticheskoy konferentsii, Kostroma, 27 fevralya 2017 goda / Kostromskoy gosudarstvennyy universitet; Otvetstvennyy redaktor T. V. Ludanova, redaktor N. E. Musinova [Culture and art in the modern educational space: materials of the All-Russian scientific and practical conference, Kostroma, February 27, 2017 / Kostroma State University; Responsible editor T. V. Ludanova, editor N. E. Musinova]. Kostroma: Kostroma State University, pp. 46–51.
13. Vasil'eva, P. O., Kachurovskaya, D. V., Mikhaylova, A. V. & Feoktisova, S. E. (2019). Tsifrovoy marketing i «narrativnyy muzey» [Digital marketing and "narrative museum"]. Muzey v tsifrovuyu epokhu: Perezagruzka [Museum in the digital age: Reload]. Moscow: Publishing solutions. 190 p., available at: http://mmbook-hse.ru/books/27/ (accessed: 12.07.2021).
14. Chervonyuk, K. A. (2018). Rol' veb-sayta v deyatel'nosti muzeya [The role of the website in the activities of the museum]. Sovremennaya nauka: idei, kotorye izmenyat mir : Materialy Vserossiyskoy nauchno-prakticheskoy konferentsii, Bryansk, 22–23 noyabrya 2018 goda [Modern science: ideas that will change the world: Materials of the All-Russian scientific and practical conference, Bryansk, November 22-23, 2018]. Bryansk: Bryansk State University named after Academician I. G. Petrovsky. Pp. 278–280.
15. Yudkina, E. S. (2020). Prosvetitel'skie vozmozhnosti virtual'nykh [Educational opportunities of virtual museums]. Vestnik nauchnoy assotsiatsii studentov i aspirantov istoricheskogo fakul'teta Permskogo gosudarstvennogo gumanitarno-pedagogicheskogo universiteta. Seriya: STADIA HISTORICA JENIUM [Bulletin of the Scientific Association of Students and Postgraduates of the Faculty of History of the Perm State Humanitarian and Pedagogical University. Series: STADIA HISTORICA JENIUM], 1 (16), pp. 222–230.
16. Yashina, A. A. & Antropova V. V. (2019). Yuzabiliti internet-SMI: mediaobrazovatel'nyy potentsial [Usability of Internet media: media educational potential]. Mediasreda [Media environment], 15, pp. 188–192.
2. Gribovskaya, N. N. & Gurinovich, O. A. (2020). Virtual'nyy muzey kak forma priobshcheniya molodezhi k istoricheskomu naslediyu i natsional'noy kul'ture [The virtual museum as a form of introducing young people to the historical heritage and national culture]. Bol'shaya Evraziya: razvitie, bezopasnost', sotrudnichestvo [Greater Eurasia: development, security, cooperation], 3-2, pp. 464–466.
3. Lebedev, A. V. (1999). Muzeynye predstavitel'stva v Internet. Rossiyskiy i zarubezhnyy opyt [Museum representations on the Internet. Russian and foreign experience]. Muzey i novye tekhnologii. Na puti k muzeyu XXI veka / sost. i nauchn. red. N. A. Nikishin [Museum and new technologies. On the way to the museum of the XXI century / comp. and scientific. ed. N.A. Nikishin]. Moscow: Progress-Tradition, pp. 73–82.
4. Maksimova, T. E. (2013). Virtual'nye muzei vs traditsionnye muzei: preimushchestva virtual'nykh eksponatov [Virtual museums vs traditional museums: advantages of virtual exhibits]. Istoricheskie, filosofskie politicheskie i yuridicheskie nauki, kul'turologiya i iskusstvovedenie. Voprosy teorii i praktiki [Historical, philosophical political and legal sciences, cultural studies and art history. Questions of theory and practice], 4-3 (30). – S. 109 –111.
5. Min'kova, E. V. (2021). Analiz ofitsial'nogo sayta SMI (na primere izdaniya «Yuzhnoural'skaya panorama») [Analysis of the official website of the media (on the example of the publication "South Ural Panorama")]. Mediachteniya SKFU: vzglyad molodykh issledovateley : sbornik materialov Mezhdunarodnoy nauchno-prakticheskoy konferentsii (Stavropol', 20–21 maya 2021 g.) / O. A. Ganzhara, I. A. Orden [Media readings of NCFU: the view of young researchers: collection of materials of the International Scientific and Practical Conference (Stavropol, May 20–21, 2021) / O. Ganzhara, I. A. Order]. Stavropol'. Pp. 236–238.
6. Min'kova, E. V. (2021). Britanskiy muzey i Luvr: sravnitel'nyy analiz ofitsial'nykh saytov [British Museum and the Louvre: a comparative analysis of official sites]. Chelyabinsk: Chelyabinskiy gosudarstvennyy universitet. 33 p.
7. Muzei Rossii [Museums of Russia], available at: www.museum.ru (accessed: 08.07.2021).
8. Perlova, A. B. (2017). Sayt kak sredstvo prodvizheniya muzeya (na primere Respublikanskogo muzeya izobrazitel'nykh iskusstv respubliki Mariy El) [The site as a means of promoting the museum (on the example of the Republican Museum of Fine Arts of the Republic of Mari El)]. Studencheskaya nauka i 21 vek [Student science and the 21st century], 15, pp. 157–159.
9. Prikaz Minkul'tury Rossii ot 20 fevralya 2015 g. № 277 «Ob utverzhdenii trebovaniy k soderzhaniyu i forme predostavleniya informatsii o deyatel'nosti organizatsiy kul'tury, razmeshchaemoy na ofitsial'nykh saytakh upolnomochennogo federal'nogo organa ispolnitel'noy vlasti, organov gosudarstvennoy vlasti sub"ektov Rossiyskoy Federatsii, organov mestnogo samoupravleniya i organizatsiy kul'tury v seti «Internet» [Order of the Ministry of Culture of Russia dated February 20, 2015 No. 277 "On approval of requirements for the content and form of providing information on the activities of cultural organizations posted on the official websites of the authorized federal executive body, state authorities of the constituent entities of the Russian Federation, local governments and organizations culture on the Internet]. Mintrud Rossii [Ministry of Labor of Russia], available at: https://mintrud.gov.ru/docs/mintrud/analytics/65 (accessed: 20.02.2021).
10. Rygalova, M. V. (2018). Veb-sayty kak sredstvo prezentatsii muzeev (na primere munitsipal'nykh muzeev Altayskogo kraya) [Web sites as a means of presenting museums (on the example of municipal museums of the Altai Territory)]. Uchenye zapiski (Altayskaya gosudarstvennaya akademiya kul'tury i iskusstv) [Scientific notes (Altai State Academy of Culture and Arts)], 3 (17), pp. 22–25.
11. Smirnova, I., Belaya, M. & Zass, Yu. Chastye oshibki dizayna veb-stranitsy [Frequent mistakes in web page design]. Tilda Education [Tilda Education], available at: https://tilda.education/design-mistakes (accessed: 20.06.2021).
12. Smirnova, M. A. (2017). Analiz dizayna informatsionnykh saytov etnograficheskikh muzeev-zapovednikov Rossii [Analysis of the design of information sites of ethnographic museums-reserves of Russia]. Kul'tura i iskusstvo v sovremennom obrazovatel'nom prostranstve : materialy vserossiyskoy nauchno-prakticheskoy konferentsii, Kostroma, 27 fevralya 2017 goda / Kostromskoy gosudarstvennyy universitet; Otvetstvennyy redaktor T. V. Ludanova, redaktor N. E. Musinova [Culture and art in the modern educational space: materials of the All-Russian scientific and practical conference, Kostroma, February 27, 2017 / Kostroma State University; Responsible editor T. V. Ludanova, editor N. E. Musinova]. Kostroma: Kostroma State University, pp. 46–51.
13. Vasil'eva, P. O., Kachurovskaya, D. V., Mikhaylova, A. V. & Feoktisova, S. E. (2019). Tsifrovoy marketing i «narrativnyy muzey» [Digital marketing and "narrative museum"]. Muzey v tsifrovuyu epokhu: Perezagruzka [Museum in the digital age: Reload]. Moscow: Publishing solutions. 190 p., available at: http://mmbook-hse.ru/books/27/ (accessed: 12.07.2021).
14. Chervonyuk, K. A. (2018). Rol' veb-sayta v deyatel'nosti muzeya [The role of the website in the activities of the museum]. Sovremennaya nauka: idei, kotorye izmenyat mir : Materialy Vserossiyskoy nauchno-prakticheskoy konferentsii, Bryansk, 22–23 noyabrya 2018 goda [Modern science: ideas that will change the world: Materials of the All-Russian scientific and practical conference, Bryansk, November 22-23, 2018]. Bryansk: Bryansk State University named after Academician I. G. Petrovsky. Pp. 278–280.
15. Yudkina, E. S. (2020). Prosvetitel'skie vozmozhnosti virtual'nykh [Educational opportunities of virtual museums]. Vestnik nauchnoy assotsiatsii studentov i aspirantov istoricheskogo fakul'teta Permskogo gosudarstvennogo gumanitarno-pedagogicheskogo universiteta. Seriya: STADIA HISTORICA JENIUM [Bulletin of the Scientific Association of Students and Postgraduates of the Faculty of History of the Perm State Humanitarian and Pedagogical University. Series: STADIA HISTORICA JENIUM], 1 (16), pp. 222–230.
16. Yashina, A. A. & Antropova V. V. (2019). Yuzabiliti internet-SMI: mediaobrazovatel'nyy potentsial [Usability of Internet media: media educational potential]. Mediasreda [Media environment], 15, pp. 188–192.
Опубликована
2021-08-25
Как цитировать
ТОПЧИЙ, Ирина Владимировна.
Официальный сайт музея: критерии оценки сайта и их апробация на примере портала челябинского государственного историко-культурного заповедника «Аркаим».
Знак: проблемное поле медиаобразования, [S.l.], n. 3 (41), p. 27-36, aug. 2021.
ISSN 2949-3641.
Доступно на: <https://journals.csu.ru/index.php/znak/article/view/624>. Дата доступа: 15 june 2025
doi: https://doi.org/10.47475/2070-0695-2021-10303.
Раздел
КОММУНИКАТИВНЫЕ ИССЛЕДОВАНИЯ: РЕКЛАМА, PR, БРЕНДИНГ, МЕДИА
Ключевые слова
музей, сайт музея, анализ сайта, археологический музей, Аркаим
