Понятие и функции медиаменеджера в условиях цифровой трансформации
Аннотация
В результате технологических изменений в медиапространстве, работа в современной редакции кардинально меняется. Чтобы организовать эффективный выпуск медиапродукта, медиаменеджеру необходимо обладать определенными профессиональными и личностными качествами и навыками. В результате исследования, проведенного на основе фокусированных интервью с российскими медиаменеджерами, делается вывод о том, как трансформируются роль и функции главного редактора в условиях конвергентной редакции и цифровизации контента.
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Литература
1. Akoff, R. L. & Purdekhnad, D. (2009). Polezno razlichat' menedzhera i lidera [It is useful to distinguish between a manager and a leader]. PUSS [Problems of Governance], 1, pp. 92–94 (in Russ.).
2. Bykov, V. M. & Bykova, A. V. (2015). Sposoby upravleniya gruppoj i liderstvo v sisteme menedzhmenta [Methods of control personal and leadership in management]. MNIZH [International Research Journal], 5-3 (36), pp. 21–22 (in Russ.).
3. Vartanova, E. L. (2018). Menyayushchayasya rossijskaya mediaindustriya: teoreticheskie podhody [Changing Russian media industry: Theoretical approaches]. Vestnik Sankt-Peterburgskogo universiteta. Yazyk i literatura [Vestnik of Saint Petersburg University. Language and Literature], 2, pp. 186–196 (in Russ.).
4. Vyrkovskij, A. V. (2016). Redakcionnyj menedzhment v pechatnyh i onlajnovyh massmedia: processnyj podhod [Editorial management in printed and online media]. Akademicheskie monografii [Academic monographs], Moscow: MediaWorld, 384 p. (in Russ.).
5. Gurevich, S. M. (2008). Kadrovyj potencial mediaindustrii v Rossii: priznaki krizisa [Staff Potential of Media Industry in Russia: Factors of Crisis]. Media-Almanah [The MediaAlmanah], 1. pp. 6–8 (in Russ.).
6. Zakon RF ot 27.12.1991 N 2124-1 (red. ot 01.07.2021) «O sredstvah massovoj informacii» [Law on Mass Media from 27.12.1991] St. 2 [Article 2] (in Russ.).
7. Zinovyeva, E. B. (2016). Izuchenie osobennostej formirovaniya lichnosti mediamenedzhera v usloviyah izmeneniya vneshnej i vnutrennej sredy [The research of specifics of forming media manager personality in the conditions of changing external and internal environment]. Vestnik RGGU. Seriya: Literaturovedenie. YAzykoznanie. Kulturologiya [RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies], 4 (13), pp. 105–113 (in Russ.).
8. Kim, M. N. (2014). Organizacionno-upravlencheskie aspekty deyatelnosti konvergentnoj redakcii [Organizational and Administrative Activities of a convergent Editorial Office]. Upravlencheskoe konsultirovanie [Administrative Consulting], 2 (62), pp. 108–115 (in Russ.).
9. Lozovskij, B. N. & Nohrina, Y.S. (2021). Small media kak opyt diskursivnogo mediasoprotivleniya [Small Media as an Experience of Discursive Media Resistance]. Izvestiya UrFU. Ser. 1. Problemy obrazovaniya, nauki i kultury [Izvestia Ural Federal University Journal. Series 1. Issues in Education, science and culture], T. 27, № 1, pp. 49-60 (in Russ.).
10. Meskon, M., Albert, M., Khedouri, F. (1997). Osnovy menedzhmenta [Management]. Akademiya narodnogo hozyajstva pri Pravitel'stve Rossijskoj Federacii [The Russian Presidential Academy of National Economy and Public Administration]. Moscow: Izd-vo «DELO». 492 p. (in Russ.).
11. Molchanova, O. I. (2018). Aspekty socialnogo upravleniya processami kommunikacii v sovremennoj redakcii [Aspects of social control of communication in modern mass media]. Vektory blagopoluchiya: ekonomika i socium [Journal of Wellbeing Technologies], 1 (28), pp. 51-63 (in Russ.).
12. Obrazcova, A. Y. (2019). Osobennosti ocenki kachestva zhurnalistskogo materiala redaktorami i zhurnalistami informacionnyh i informacionno-razgovornyh radiostancij [Perception of the quality of news reports by editors and journalists of all news and news talk radio stations]. Voprosy teorii i praktiki zhurnalistiki [Theoretical and Practical Issues of Journalism], 1, pp. 96-110 (in Russ.).
13. Svitich, L. G. (2015). Izmenenie zhurnalistskoj professii v processah mediakonvergencii [Change the journalistic profession in media convergence]. Vestnik Chelyabinskogo gosudarstvennogo universiteta [Bulletin of Chelyabinsk State University], 5 (360), pp. 406–414. (in Russ.).
14. Sergeeva, V. B., Tokareva, A. A. (2012). Liderstvo v menedzhmente [Leadership in management]. Vestnik NGIEI [Bulletin NGIEI], 9, pp. 81–102 (in Russ.).
15. Hlopunova, O. V. & Tsakanyan, A. A. (2019). Professionalnye kompetencii sovremennogo redaktora: lider ili menedzher [Professional competencies of modern chief editor: the leader or the manager]. Vestnik VUiT [Bulletin of Volzhsky University after V.N. Tatischev], 4, pp. 159–167 (in Russ.).
16. Bjugstad, K., Thach, E., Thompson, K. & Morris, A. (2006). A Fresh Look at Followership: A Model for Matching Followership and Leadership. Styles Journal of Behavioral and Applied Management. Vol. 7. N 3, pp. 304–319.
17. Chaleff, I. (2003). The Courageous Follower: Standing Up to and for Our Leaders. 2nd ed. San-Francisco: Berrett-Koehler Publishers. 112 p.
18. Deuze, M. (2007). Media work. Cambridge: Polity Press. 278 p.
19. Küng, L. (2008). Strategic management in the media: Theory to practice. London: SAGE. 248 p.
20. Wirtz, B. W. (2011). Media and Internet Management. Wiesbaden, Germany, Gabler Verlag. 574 p.
2. Bykov, V. M. & Bykova, A. V. (2015). Sposoby upravleniya gruppoj i liderstvo v sisteme menedzhmenta [Methods of control personal and leadership in management]. MNIZH [International Research Journal], 5-3 (36), pp. 21–22 (in Russ.).
3. Vartanova, E. L. (2018). Menyayushchayasya rossijskaya mediaindustriya: teoreticheskie podhody [Changing Russian media industry: Theoretical approaches]. Vestnik Sankt-Peterburgskogo universiteta. Yazyk i literatura [Vestnik of Saint Petersburg University. Language and Literature], 2, pp. 186–196 (in Russ.).
4. Vyrkovskij, A. V. (2016). Redakcionnyj menedzhment v pechatnyh i onlajnovyh massmedia: processnyj podhod [Editorial management in printed and online media]. Akademicheskie monografii [Academic monographs], Moscow: MediaWorld, 384 p. (in Russ.).
5. Gurevich, S. M. (2008). Kadrovyj potencial mediaindustrii v Rossii: priznaki krizisa [Staff Potential of Media Industry in Russia: Factors of Crisis]. Media-Almanah [The MediaAlmanah], 1. pp. 6–8 (in Russ.).
6. Zakon RF ot 27.12.1991 N 2124-1 (red. ot 01.07.2021) «O sredstvah massovoj informacii» [Law on Mass Media from 27.12.1991] St. 2 [Article 2] (in Russ.).
7. Zinovyeva, E. B. (2016). Izuchenie osobennostej formirovaniya lichnosti mediamenedzhera v usloviyah izmeneniya vneshnej i vnutrennej sredy [The research of specifics of forming media manager personality in the conditions of changing external and internal environment]. Vestnik RGGU. Seriya: Literaturovedenie. YAzykoznanie. Kulturologiya [RSUH/RGGU Bulletin: “Literary Teory. Linguistics. Cultural Studies], 4 (13), pp. 105–113 (in Russ.).
8. Kim, M. N. (2014). Organizacionno-upravlencheskie aspekty deyatelnosti konvergentnoj redakcii [Organizational and Administrative Activities of a convergent Editorial Office]. Upravlencheskoe konsultirovanie [Administrative Consulting], 2 (62), pp. 108–115 (in Russ.).
9. Lozovskij, B. N. & Nohrina, Y.S. (2021). Small media kak opyt diskursivnogo mediasoprotivleniya [Small Media as an Experience of Discursive Media Resistance]. Izvestiya UrFU. Ser. 1. Problemy obrazovaniya, nauki i kultury [Izvestia Ural Federal University Journal. Series 1. Issues in Education, science and culture], T. 27, № 1, pp. 49-60 (in Russ.).
10. Meskon, M., Albert, M., Khedouri, F. (1997). Osnovy menedzhmenta [Management]. Akademiya narodnogo hozyajstva pri Pravitel'stve Rossijskoj Federacii [The Russian Presidential Academy of National Economy and Public Administration]. Moscow: Izd-vo «DELO». 492 p. (in Russ.).
11. Molchanova, O. I. (2018). Aspekty socialnogo upravleniya processami kommunikacii v sovremennoj redakcii [Aspects of social control of communication in modern mass media]. Vektory blagopoluchiya: ekonomika i socium [Journal of Wellbeing Technologies], 1 (28), pp. 51-63 (in Russ.).
12. Obrazcova, A. Y. (2019). Osobennosti ocenki kachestva zhurnalistskogo materiala redaktorami i zhurnalistami informacionnyh i informacionno-razgovornyh radiostancij [Perception of the quality of news reports by editors and journalists of all news and news talk radio stations]. Voprosy teorii i praktiki zhurnalistiki [Theoretical and Practical Issues of Journalism], 1, pp. 96-110 (in Russ.).
13. Svitich, L. G. (2015). Izmenenie zhurnalistskoj professii v processah mediakonvergencii [Change the journalistic profession in media convergence]. Vestnik Chelyabinskogo gosudarstvennogo universiteta [Bulletin of Chelyabinsk State University], 5 (360), pp. 406–414. (in Russ.).
14. Sergeeva, V. B., Tokareva, A. A. (2012). Liderstvo v menedzhmente [Leadership in management]. Vestnik NGIEI [Bulletin NGIEI], 9, pp. 81–102 (in Russ.).
15. Hlopunova, O. V. & Tsakanyan, A. A. (2019). Professionalnye kompetencii sovremennogo redaktora: lider ili menedzher [Professional competencies of modern chief editor: the leader or the manager]. Vestnik VUiT [Bulletin of Volzhsky University after V.N. Tatischev], 4, pp. 159–167 (in Russ.).
16. Bjugstad, K., Thach, E., Thompson, K. & Morris, A. (2006). A Fresh Look at Followership: A Model for Matching Followership and Leadership. Styles Journal of Behavioral and Applied Management. Vol. 7. N 3, pp. 304–319.
17. Chaleff, I. (2003). The Courageous Follower: Standing Up to and for Our Leaders. 2nd ed. San-Francisco: Berrett-Koehler Publishers. 112 p.
18. Deuze, M. (2007). Media work. Cambridge: Polity Press. 278 p.
19. Küng, L. (2008). Strategic management in the media: Theory to practice. London: SAGE. 248 p.
20. Wirtz, B. W. (2011). Media and Internet Management. Wiesbaden, Germany, Gabler Verlag. 574 p.
Опубликована
2022-10-05
Как цитировать
ВАЖИНА, Евгения Алексеевна.
Понятие и функции медиаменеджера в условиях цифровой трансформации.
Знак: проблемное поле медиаобразования, [S.l.], n. 4 (46), p. 133–138, oct. 2022.
ISSN 2949-3641.
Доступно на: <https://journals.csu.ru/index.php/znak/article/view/1236>. Дата доступа: 07 may 2024
doi: https://doi.org/10.47475/2070-0695-2022-10417.
Раздел
ПРОФЕССИОНАЛЬНАЯ КУЛЬТУРА ЖУРНАЛИСТА
Ключевые слова
медиаменеджмент, журналистика, редакция, медиарынок, конвергенция
