ПОЛЬЗОВАТЕЛЬСКИЙ КОНТЕНТ КАК ЭЛЕМЕНТ ФОРМИРОВАНИЯ ОСНОВ ТУРИСТСКОГО ПРОСТРАНСТВА РЕГИОНОВ
Аннотация
В статье представлены доказательства влияния пользовательского контента на формирование основ туристского пространства. Сформулированы направления влияния UGC на туристское пространство. Изложены результаты нескольких последних глобальных эмпирических экономических исследований в сфере туризма. Проведен анализ значения социальных сетей для туристов разных поколений. Приведены примеры реакции туриндустрии на результаты эмпирических исследований UGC. Изложены некоторые положительные аспекты противоэпидемических COVID-19 мероприятий. Сформированы позиции дальнейших исследований влияния UGC на туристское пространстве.
*Работа выполнена в рамках реализации ГЗ ФИЦ СНЦ РАН по теме № 0492-2021-0016.
Скачивания
Данные скачивания пока не доступны.
Литература
1. Afanasyeva, O. E. (2019). Ekonomika vpechatleniy v turistskoy industrii: innovatsii i trendy otrasli [Economy of impressions in the tourism industry: innovations and industry trends]. Sovremennyye problemy servisa i turizma [Modern problems of service and tourism]. V. 13, 2. pp. 5-6. (in Russ.).
2. Dezhina, I. G., Ponomarev, A. K. & Frolov, A. S. (2015). Perspektivnyye proizvodstvennyye tekhnologii v Rossii: kontury novoy politiki [Promising production technologies in Russia: the contours of a new policy]. Forsayt [Foresight]. V. 9. No. 1. 2015. pp. 20-31. (in Russ.).
3. Millenialy (2012). [Millennials]. Price waterhouse coopers. Available at: https://gtmarket.ru/news/2012/01/31/4005 accessed: 04.09.2020). (in Russ.).
4. Kononenko, T. (2020). Virtual'nyye puteshestviya sformiruyut v turizme otlozhennyy spros [Virtual travel will create a deferred demand in tourism]. Internet-zhurnal Ratanews.ru [Ratanews.ru online magazine] 2020. Available at: https://ratanews.ru/news/news_26032020_8.stm (accessed: 05.04.2020) (in Russ.).
5. Kononenko, T. (2020). Cherez profilaktiku koronavirusa v rossiyskiye gostinitsy prishli innovatsii [Through the prevention of coronavirus, innovations came to Russian hotels]. Internet-zhurnal Ratanews [Ratanews online magazine] 2020. Available at: https: //ratanews.ru/news/news_2062020_4.stm (accessed: 07.06.2020). (in Russ.).
6. Kononenko, T. (2020). YUNVTO prizyvayet k podderzhke ekonomiki cherez sektor puteshestviy i turizma [UNWTO calls for support to the economy through the travel and tourism sector]. Internet-zhurnal Ratanews [Ratanews online magazine] 2020. Available at: https: //ratanews.ru/news/news_6042020_6.stm (accessed: 04.07.2020). (in Russ.).
7. Leukhin, A. N. (2018). Semioticheskiy potentsial turistskogo prostranstva: osobennosti konstruirovaniya [Semiotic potential of tourist space: design features] Izv. Sarat. un-ta. Nov. ser. Ser. Filosofiya. Psikhologiya. Pedagogika [Izvestiya of Saratov University. New series Ser. Philosophy. Psychology. Pedagogy], V. 18, 1, pp. 41-46. (in Russ.).
8. Linde, O. et al. (2021). Luvr onlayn: kak muzei vyzhivayut v mire bez turistov [Louvre online: how museums survive in a world without tourists]. Internet-izdaniye. RBC-Pro [Internet edition. RBC-Pro]. Available at: https://pro.rbc.ru/news/6047581f9a79474cbb236dcd?from=newsfeed&utm_source=rbc.ru&utm_medium=inhouse_media&utm_campaign=newsfeed&utm_content=6047581.20f921.03 (accessed: 15.03.2021). (in Russ.).
9. Morozov, M. A.& Morozova, N. S. (2018). Novaya paradigma razvitiya turizma i industrii gostepriimstva v usloviyakh tsifrovoy ekonomiki [A new paradigm for the development of tourism and the hospitality industry in the digital economy] Vestnik Rossiyskogo novogo universiteta. Seriya: «Chelovek i obshchestvo» [Bulletin of the Russian New University. Series: "Man and Society"], 1. pp. 135-141. (in Russ.).
10. Pokoleniye Z (2019). [Generation Z]. Issledovaniye Booking.com [Research by Booking.com]. Available at: https://destinationgenz.com/russian/ (accessed: 05.07.2020). (in Russ.).
11. Porter Michael, Happelmann James. (2015). Revolyutsiya v proizvodstve [Manufacturing revolution]. Harvard business review - Russia. Available at: https://hbr-russia.ru/management/strategiya/a16698 (accessed: 03.10.2020). (in Russ.).
12. Turizm. Kak izmenitsya turizm pod vliyaniyem pandemii? (2020). [Tourism. How will tourism change under the influence of the pandemic?] Agentstvo innovatsiy Moskvy [Innovation Agency of Moscow]. Available at: https://innovationmap.innoagency.ru/travel/pdf. (accessed: 09.11.2020). (in Russ.).
13. Fomina, Z. E. (2016). Priroda kak prostranstvo v russkoy poslovichnoy kartine mira v aspekte otrazheniya natsional'nogo mirovospriyatiya [Nature as a space in the Russian proverbial picture of the world in the aspect of reflecting the national perception of the World]. Nauchnyy vestnik Voronezhskogo gosudarstvennogo arkhitekturno-stroitel'nogo universiteta. Seriya: Sovremennyye lingvisticheskiye i metodiko-didakticheskiye issledovaniya [Scientific Bulletin of the Voronezh State University of Architecture and Civil Engineering. Series: Modern linguistic and methodical-didactic research], 4 (32). pp. 76-92. (in Russ.).
14. Sharafutdinov, V. N. & Onishchenko, E. V. (2020). «Turistskoye prostranstvo» kak ponyatiye: nauchnyye podkhody k issledovaniyu ["Tourist space" as a concept: scientific approaches to research]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika [Bulletin of the Volgograd State University. Economy]. V. 22, No. 2. pp. 28-39. (in Russ.).
15. Schwab, K. (2016). Chetvertaya promyshlennaya revolyutsiya [The fourth industrial revolution], translation from English. Moscow, Publishing house "E". 208 p. (in Russ.).
16. Scherbakova, I. (2020). Kak zainteresovat' pokoleniye Z: chetyre glavnykh pravila [How to get Generation Z interested: four main rules]. Internet-izdaniye RBC.pro [Internet edition RBC.pro]. Available at: https: // pro.rbc.ru/demo/5de020369a7947f5471dbadf (accessed: 05.05.2020). (in Russ.).
17. Edensor, T. (2001). Performing Tourism, Staging Tourism: Reproducing Tourist Space and Practice. Tourist Studies, 1. pp. 59-81.
18. Expedia and Egencia Study: Millennials Spend More Freely. Complain More Loudly and Crave Mobile Devices for Business and Leisure Travel. Available at: https://www.prnewswire.com/news-releases/expedia-and-egencia-study-millennials-spend-more-freely-complain-more-loudly-and-crave-mobile-devices-for-business-and-leisure-travel-227643311.html (accessed: 24.03.2020).
19. Global Digital Traveler Research 2018. (2019). Travelport. Available at: https://img06.en25.com/Web/Travelport/%7Bc27da7a1-a0e3-45b0-aaa2-1b38f5fd3c69%7D_GDTR-12thNov-FINAL.pdf?elqTrackId=5E2A65DB16250893DF1FD737D8935275& elqaid=3340&elqat=2 (accessed: 02.02.2020).
20. Global Digital Traveler Research 2019. (2020). Travelport. Available at: https://marketing.cloud.travelport.com/Global-Digital-Traveler-Research-2019 (accessed: 04.02.2020).
21. Hollander, Jordan. (2020). Coronavirus: Survival of the Fittest for Hotels. Available at: https://hoteltechreport.com/news/coronavirus (accessed: 07.09.2020).
22. How Millennials killed travel marketing as we know it. E-books. Available at: http://www.mdgadvertising.com/e-books/How-Millennials-Killed-Travel-Marketing /Mille nnial-Traveler-Ebook.pdf (accessed: 20.03.2020).
23. Howe, N., Strauss, W., (2008). Millennials Go to College: Strategies for a New Generation on Campus (2nd ed.). Great Falls: LifeCourse Associates. 228 p.
24. Jafari, J. Xiao, H. (2014). Tourist space. Encyclopedia of Tourism. Springer, Cham. DOI https://doi.org/10.1007/978-3-319-01669-6.
25. Local Consumer Review Survey. Online Reviews Statistics & Trends. Brightlocal. Available at: https://www.brightlocal.com/research/local-consumer-review-survey/ (accessed: 25.02.2020).
26. Millennials Spend Less Than Half on Accommodation Than Baby Boomers. TripAdvisor Study. Available at: https://tripadvisor.mediaroom.com/press-releases?item=126198 (accessed: 21.03.2020).
27. Millennials Travel to Explore. Not for Special Occasions and They're Going Into Debt. Available at: https://www.realsimple.com/work-life/travel/millennials-travel-debt (accessed: 25.03.2020).
28. Salkowitz, Rob. (2020). So Much for the Experience Economy: Coronavirus Wreaks Havoc On A Hyped Segment Of The Entertainment Industry. Forbes-2020. Available at: https://www.forbes.com/sites/robsalkowitz/2020/03/12/so-much-for-the-experience-economy/#37f3d2522fe5 (accessed: 05.06.2020).
29. Segal, E., Kalliala, M. (2020). The Umami Theory of Value: Autopsy of the Experience Economy. By Nemesis-2020. Available at: https://nemesis.global/memos/umami (accessed: 05.06.2020).
30. The Future of Work and Skills. Development in Tourism. Available at: https://www.e-unwto.org/doi/pdf/10.18111/9789284421213 (accessed: 09.06.2020).
31. World, Transformed: Megatrends and Their Implications for Travel & Tourism. World Travel & Tourism Council. Available at: https://www.wttc.org/publications/2019/megatrends-2019/ (accessed: 09.06.2020).
2. Dezhina, I. G., Ponomarev, A. K. & Frolov, A. S. (2015). Perspektivnyye proizvodstvennyye tekhnologii v Rossii: kontury novoy politiki [Promising production technologies in Russia: the contours of a new policy]. Forsayt [Foresight]. V. 9. No. 1. 2015. pp. 20-31. (in Russ.).
3. Millenialy (2012). [Millennials]. Price waterhouse coopers. Available at: https://gtmarket.ru/news/2012/01/31/4005 accessed: 04.09.2020). (in Russ.).
4. Kononenko, T. (2020). Virtual'nyye puteshestviya sformiruyut v turizme otlozhennyy spros [Virtual travel will create a deferred demand in tourism]. Internet-zhurnal Ratanews.ru [Ratanews.ru online magazine] 2020. Available at: https://ratanews.ru/news/news_26032020_8.stm (accessed: 05.04.2020) (in Russ.).
5. Kononenko, T. (2020). Cherez profilaktiku koronavirusa v rossiyskiye gostinitsy prishli innovatsii [Through the prevention of coronavirus, innovations came to Russian hotels]. Internet-zhurnal Ratanews [Ratanews online magazine] 2020. Available at: https: //ratanews.ru/news/news_2062020_4.stm (accessed: 07.06.2020). (in Russ.).
6. Kononenko, T. (2020). YUNVTO prizyvayet k podderzhke ekonomiki cherez sektor puteshestviy i turizma [UNWTO calls for support to the economy through the travel and tourism sector]. Internet-zhurnal Ratanews [Ratanews online magazine] 2020. Available at: https: //ratanews.ru/news/news_6042020_6.stm (accessed: 04.07.2020). (in Russ.).
7. Leukhin, A. N. (2018). Semioticheskiy potentsial turistskogo prostranstva: osobennosti konstruirovaniya [Semiotic potential of tourist space: design features] Izv. Sarat. un-ta. Nov. ser. Ser. Filosofiya. Psikhologiya. Pedagogika [Izvestiya of Saratov University. New series Ser. Philosophy. Psychology. Pedagogy], V. 18, 1, pp. 41-46. (in Russ.).
8. Linde, O. et al. (2021). Luvr onlayn: kak muzei vyzhivayut v mire bez turistov [Louvre online: how museums survive in a world without tourists]. Internet-izdaniye. RBC-Pro [Internet edition. RBC-Pro]. Available at: https://pro.rbc.ru/news/6047581f9a79474cbb236dcd?from=newsfeed&utm_source=rbc.ru&utm_medium=inhouse_media&utm_campaign=newsfeed&utm_content=6047581.20f921.03 (accessed: 15.03.2021). (in Russ.).
9. Morozov, M. A.& Morozova, N. S. (2018). Novaya paradigma razvitiya turizma i industrii gostepriimstva v usloviyakh tsifrovoy ekonomiki [A new paradigm for the development of tourism and the hospitality industry in the digital economy] Vestnik Rossiyskogo novogo universiteta. Seriya: «Chelovek i obshchestvo» [Bulletin of the Russian New University. Series: "Man and Society"], 1. pp. 135-141. (in Russ.).
10. Pokoleniye Z (2019). [Generation Z]. Issledovaniye Booking.com [Research by Booking.com]. Available at: https://destinationgenz.com/russian/ (accessed: 05.07.2020). (in Russ.).
11. Porter Michael, Happelmann James. (2015). Revolyutsiya v proizvodstve [Manufacturing revolution]. Harvard business review - Russia. Available at: https://hbr-russia.ru/management/strategiya/a16698 (accessed: 03.10.2020). (in Russ.).
12. Turizm. Kak izmenitsya turizm pod vliyaniyem pandemii? (2020). [Tourism. How will tourism change under the influence of the pandemic?] Agentstvo innovatsiy Moskvy [Innovation Agency of Moscow]. Available at: https://innovationmap.innoagency.ru/travel/pdf. (accessed: 09.11.2020). (in Russ.).
13. Fomina, Z. E. (2016). Priroda kak prostranstvo v russkoy poslovichnoy kartine mira v aspekte otrazheniya natsional'nogo mirovospriyatiya [Nature as a space in the Russian proverbial picture of the world in the aspect of reflecting the national perception of the World]. Nauchnyy vestnik Voronezhskogo gosudarstvennogo arkhitekturno-stroitel'nogo universiteta. Seriya: Sovremennyye lingvisticheskiye i metodiko-didakticheskiye issledovaniya [Scientific Bulletin of the Voronezh State University of Architecture and Civil Engineering. Series: Modern linguistic and methodical-didactic research], 4 (32). pp. 76-92. (in Russ.).
14. Sharafutdinov, V. N. & Onishchenko, E. V. (2020). «Turistskoye prostranstvo» kak ponyatiye: nauchnyye podkhody k issledovaniyu ["Tourist space" as a concept: scientific approaches to research]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika [Bulletin of the Volgograd State University. Economy]. V. 22, No. 2. pp. 28-39. (in Russ.).
15. Schwab, K. (2016). Chetvertaya promyshlennaya revolyutsiya [The fourth industrial revolution], translation from English. Moscow, Publishing house "E". 208 p. (in Russ.).
16. Scherbakova, I. (2020). Kak zainteresovat' pokoleniye Z: chetyre glavnykh pravila [How to get Generation Z interested: four main rules]. Internet-izdaniye RBC.pro [Internet edition RBC.pro]. Available at: https: // pro.rbc.ru/demo/5de020369a7947f5471dbadf (accessed: 05.05.2020). (in Russ.).
17. Edensor, T. (2001). Performing Tourism, Staging Tourism: Reproducing Tourist Space and Practice. Tourist Studies, 1. pp. 59-81.
18. Expedia and Egencia Study: Millennials Spend More Freely. Complain More Loudly and Crave Mobile Devices for Business and Leisure Travel. Available at: https://www.prnewswire.com/news-releases/expedia-and-egencia-study-millennials-spend-more-freely-complain-more-loudly-and-crave-mobile-devices-for-business-and-leisure-travel-227643311.html (accessed: 24.03.2020).
19. Global Digital Traveler Research 2018. (2019). Travelport. Available at: https://img06.en25.com/Web/Travelport/%7Bc27da7a1-a0e3-45b0-aaa2-1b38f5fd3c69%7D_GDTR-12thNov-FINAL.pdf?elqTrackId=5E2A65DB16250893DF1FD737D8935275& elqaid=3340&elqat=2 (accessed: 02.02.2020).
20. Global Digital Traveler Research 2019. (2020). Travelport. Available at: https://marketing.cloud.travelport.com/Global-Digital-Traveler-Research-2019 (accessed: 04.02.2020).
21. Hollander, Jordan. (2020). Coronavirus: Survival of the Fittest for Hotels. Available at: https://hoteltechreport.com/news/coronavirus (accessed: 07.09.2020).
22. How Millennials killed travel marketing as we know it. E-books. Available at: http://www.mdgadvertising.com/e-books/How-Millennials-Killed-Travel-Marketing /Mille nnial-Traveler-Ebook.pdf (accessed: 20.03.2020).
23. Howe, N., Strauss, W., (2008). Millennials Go to College: Strategies for a New Generation on Campus (2nd ed.). Great Falls: LifeCourse Associates. 228 p.
24. Jafari, J. Xiao, H. (2014). Tourist space. Encyclopedia of Tourism. Springer, Cham. DOI https://doi.org/10.1007/978-3-319-01669-6.
25. Local Consumer Review Survey. Online Reviews Statistics & Trends. Brightlocal. Available at: https://www.brightlocal.com/research/local-consumer-review-survey/ (accessed: 25.02.2020).
26. Millennials Spend Less Than Half on Accommodation Than Baby Boomers. TripAdvisor Study. Available at: https://tripadvisor.mediaroom.com/press-releases?item=126198 (accessed: 21.03.2020).
27. Millennials Travel to Explore. Not for Special Occasions and They're Going Into Debt. Available at: https://www.realsimple.com/work-life/travel/millennials-travel-debt (accessed: 25.03.2020).
28. Salkowitz, Rob. (2020). So Much for the Experience Economy: Coronavirus Wreaks Havoc On A Hyped Segment Of The Entertainment Industry. Forbes-2020. Available at: https://www.forbes.com/sites/robsalkowitz/2020/03/12/so-much-for-the-experience-economy/#37f3d2522fe5 (accessed: 05.06.2020).
29. Segal, E., Kalliala, M. (2020). The Umami Theory of Value: Autopsy of the Experience Economy. By Nemesis-2020. Available at: https://nemesis.global/memos/umami (accessed: 05.06.2020).
30. The Future of Work and Skills. Development in Tourism. Available at: https://www.e-unwto.org/doi/pdf/10.18111/9789284421213 (accessed: 09.06.2020).
31. World, Transformed: Megatrends and Their Implications for Travel & Tourism. World Travel & Tourism Council. Available at: https://www.wttc.org/publications/2019/megatrends-2019/ (accessed: 09.06.2020).
Опубликована
2021-05-14
Как цитировать
GORDIENKO, Stanislav.
ПОЛЬЗОВАТЕЛЬСКИЙ КОНТЕНТ КАК ЭЛЕМЕНТ ФОРМИРОВАНИЯ ОСНОВ ТУРИСТСКОГО ПРОСТРАНСТВА РЕГИОНОВ.
Знак: проблемное поле медиаобразования, [S.l.], n. 2 (40), p. 159-168, may 2021.
ISSN 2949-3641.
Доступно на: <https://journals.csu.ru/index.php/znak/article/view/539>. Дата доступа: 05 feb. 2025
Раздел
ЭКОНОМИКА, ПОЛИТИКА, ПРАВО И СМИ
Ключевые слова
туристская сфера экономики, пользовательский контент (UGC), социальные сети, предпочтения и ожидания современных туристов, поколения Y и Z, формирование туристского пространства регионов.
