Особенности взаимодействия с читательской аудиторией в печатных русскоязычных СМИ Германии
Аннотация
В статье рассматриваются особенности взаимодействия редакций русскоязычных СМИ Германии со своей аудиторией. Анализируется модель коммуникации и способы взаимодействия с читателями. Определяются доминирующие коммуникативные стратегии русскоязычной прессы Германии в реализации межкультурной коммуникации.
Скачивания
Данные скачивания пока не доступны.
Литература
1. Antropova, V. V. (2012). Kommunikativnije strategii SMI i temdencii razvitija rossijskoj zhurnalistiki v fokuse duhovno-cennostnogo izmerenija [Media communication strategies and trends in the development of Russian journalism in the focus of the spiritual and axiological dimension]. Vestnik Chelyabinskogo gosudarstvennogo universiteta [Bulletin of Chelyabinsk state university], 23, pp. 18–26. (in Russ).
2. Besplatnaya biblioteka russkojazychnyh SMI Germanii [Free library of Russian-language media in Germany]. Available at: https://pressaru.de/, accessed: 14.01.2019 (in Russ.).
3. Verkhovskaja, A. I. (1990). Pis’ma v redakciu i izuchenije obratnoj svjazi [Letters to the editor and the study of feedback]. Problemy effektivnosti zhurnalistiki [Problems of journalism effectiveness]. Izd-vo Mosk. Un-ta, pp. 216–228. (in Russ.).
4. Vopros-otvet. Sajt zhurnala «Partner». Available at: https://www.partner-inform.de/faq/all/all, accessed 12.01.2019 (in Russ.).
5. Voronova, O. A. (2016). Pressa sovremennogo russkogo zarubezh’ja: mezhdu nacional’nim i global’nim [Russian-language press abroad: between national and global]. Voprosy teorii i praktiki zhurnalistiki [Theoretical and practical issues of journalism]. Vol. 5, 2, pp. 278–292. (in Russ.).
6. Gurevich, S. M. (2004). Gazeta: vchera, segodnja, zavtra [Newspaper: yesterday, today, tomorrow]. M .: Aspect-Press. 288 p. (in Russ.).
7. Dzyaloshinsky, I. M. (2007). Obrazy vrazhdy v rossijskih SMI: social’nije, kulturnije, professional’nije factory [Images of hatred in the Russian media: social, cultural, professional factors]. Rossijskije SMI: kak sozdaetsja obraz vraga. Stat’i raznih let. [Russian media: how the image of enemy is created. Articles of different years.]. Moskovskoje buro po pravam cheloveka, «Academia». 168 p. (in Russ.).
8. Dugin, E. Ja. & Kuprijanov, O. A. (2017). Modeli vzaimodejstvija televidenija s auditoriej: mezhdu novymi i tradicionnymy media [Models of interaction of television and audience: between new and traditional media]. Vestnik Moskovskogo universiteta [Bulletin of Moscow University], No. 5, pp. 72–83. (in Russ.).
9. Zasurskij, Ja. N., Vartanova, E. L. & Zasurskij, I. I. (2002). Sredstva massovoj informacii postsovetskoj Rossii: Uchebnoje posobie [Media of post-Soviet Russia: Training manual]. M.: Aspekt Press. 303 p. (in Russ).
10. Kossko, N. (2019). A nam segodnja rovnо god! [We are exactly one year old today!]. Novije zemliaki [New fellow citizens]. 2, pp. 27. (in Russ.).
11. Kurennoi, V. A. (2006). Strukturnij analiz russkojazichnih pechatnih SMI v Germanii [Structural analysis of Russian-language printed press in Germany]. Available at: https://refdb.ru/look/3411844.html, accessed 11.01.2019. (in Russ.).
12. Lepilkina, O. I. (2013). Multikulturalism kak ob’ect informacionnogo vnimanija v rossijskih SMI [Multiculturalism as an object of information attention in Russian media]. V mire nauchnih otkritij [World of scientific discovery]. 11.6 (47), pp. 207–212. (in Russ.).
13. Lozovskij, B. N. (2008). Auditorija i SMI: vzaimodejstvije i manipulirovanije» [Media audience: interaction and manipulation]. Izvestija UrGU [News of the Ural state University]. pp. 277–291 (in Russ.).
14. Mal’kova, V. K. (2005). Ne dopuskaetsja razzhiganie mezhnacional’noj rozni» [Incitement of ethnic hatred is not allowed]. Kniga ob etnichskoj zhurnalistike (iz opyta rossijskoj pressy) [Book of ethnic journalism (experience of the Russian press)]. М. IEA RАN – MBPCH. 225 p. (in Russ.).
15. Pavlushkina, N. A. (2010). Chitatel’ i massovaja gazeta: poisk kreativnih form vzaimodeistvija» [Reader and mass media: search of creative forms of interaction]. Vestnik Sankt-Peterburgskogo universiteta [Bulletin of Saint-Petersburg university]. Seria 9. Filologia. Vostokovedenie. Zhurnalistika. 3, pp. 274–282. (in Russ.).
16. Pochepcov, G. G. (2009), Teorija kommunikacii [Theory of communication], 2 izd. M. Smartbuk. 651 p. (in Russ.).
17. Savinova, O. N. (2016). Vlijanie SMI na process mezhkul’turnoj kommunikacii v sovremennom obschestve i podgotovka zhurnalistskih kadrov [Media influence on intercultural communication and training of journalists]. Vestnik Nizhegorodskogo universiteta im. N.I. Lobachevskogo [Bulletin of Lobachevsky state University of Nizhny Novgorod]. N. Novgorod, pp. 222–224. (in Russ).
18. Smolyarova, A. S. (2014). Funkcionirovanie russkojazychnoj pressy v sovremennoj Germanii (social’no-politicheskij aspekt) [Functioning of Russian-language press in modern Germany (socio-political aspect)]: Dissertacija na soiskanije uchenoj stepeni kandidata politicheskih nauk, Sankt-Peterburgskij universitet. 227 p. (in Russ).
19. Tvorchestvo chitatelej [Readers’ creativity]. Sajt gazety «Evreiskaja panorama» [Web-site of the newspaper «Jewish panorama»], available at: http://evrejskaja-panorama.de/category/творчество-читателей, accessed 20.01.2019 (in Russ.).
20. Tulupov, V. V. (2013). Osveschenie mezhnacional’nyh otnoshenij v regional’nyh SMI [Coverage of intercultural relations in regional media], in: Novoe v massovoj kommunikacii. Akcenty [New in mass communication. Accents], Voronezh: Izdatel’stvo Voronezhskogo universiteta. 7–8, pp. 2–4. (in Russ).
21. Bjørnsen, G. (2012). Investigators or integrators: broadcast journalists covering multicultural Norway. Media in Motion: Cultural Complexity and Migration in the Nordic Regio. UK: Ashgate, 126 p. (in Eng.)
22. Brurås, S. (2018), «The Distant Other». A study of the media coverage of refugees: Were they seen, heard and understood?. Zhurnalistika kak vazhnij factor mezhdunarodnogo sotrudnichestva: vektory razvitija. Sbornik materialov nauchno-prakticheskoj konferencii kafedry zhurnalistiki 13 marta 2018 goda [Journalism as an important factor of the international collaboration. Compilation of the materials of scientific-practical conference of Journalism department]. N. Novgorod, pp. 26–34. (in Eng.)
23. Cottle, S. (2000). Ethnic Minorities and the Media: Changing Cultural Boundaries. Buckingham: Open University Press. 251 p. (in Eng.).
24. Darieva, T. (2008). The Amphibian Man. The image of Russian immigrants in Germany. Beyond the Empire. Images of Russia in the Eurasian Cultural Context / Ed. by T. Mochidzuki (Slavic Eurasian Studies. Vol. 17). Sapporo: Hokkaido University. pp. 297–319. (in Eng.).
25. Dijk, T. A. (2004). Racist Discourse. Routledge Encyclopedia of Race and Ethnic Studies. pp. 351–354. (in Eng.).
26. Kharitonova-Akhvlediani, A. (2011). Russischsprachige Printmedien und Integration. Berlin: Universitätsverlag der TU Berlin. 141 p. (in Germ.).
27. Lazarsfeld, P. E. (1947). Some Remarks on the Role of Mass Media in So-called Tolerance Propaganda. Journal of Social Issues, 3 (3), pp. 17–25. (in Eng.).
28. White, C., Duck J. & Newcombe P. (2012) The impact of media reliance on the role of perceived threat in predicting tolerance of Muslim cultural practice. Journal of Applied Social Psychology, 42, pp. 51–82. (in Eng.).
2. Besplatnaya biblioteka russkojazychnyh SMI Germanii [Free library of Russian-language media in Germany]. Available at: https://pressaru.de/, accessed: 14.01.2019 (in Russ.).
3. Verkhovskaja, A. I. (1990). Pis’ma v redakciu i izuchenije obratnoj svjazi [Letters to the editor and the study of feedback]. Problemy effektivnosti zhurnalistiki [Problems of journalism effectiveness]. Izd-vo Mosk. Un-ta, pp. 216–228. (in Russ.).
4. Vopros-otvet. Sajt zhurnala «Partner». Available at: https://www.partner-inform.de/faq/all/all, accessed 12.01.2019 (in Russ.).
5. Voronova, O. A. (2016). Pressa sovremennogo russkogo zarubezh’ja: mezhdu nacional’nim i global’nim [Russian-language press abroad: between national and global]. Voprosy teorii i praktiki zhurnalistiki [Theoretical and practical issues of journalism]. Vol. 5, 2, pp. 278–292. (in Russ.).
6. Gurevich, S. M. (2004). Gazeta: vchera, segodnja, zavtra [Newspaper: yesterday, today, tomorrow]. M .: Aspect-Press. 288 p. (in Russ.).
7. Dzyaloshinsky, I. M. (2007). Obrazy vrazhdy v rossijskih SMI: social’nije, kulturnije, professional’nije factory [Images of hatred in the Russian media: social, cultural, professional factors]. Rossijskije SMI: kak sozdaetsja obraz vraga. Stat’i raznih let. [Russian media: how the image of enemy is created. Articles of different years.]. Moskovskoje buro po pravam cheloveka, «Academia». 168 p. (in Russ.).
8. Dugin, E. Ja. & Kuprijanov, O. A. (2017). Modeli vzaimodejstvija televidenija s auditoriej: mezhdu novymi i tradicionnymy media [Models of interaction of television and audience: between new and traditional media]. Vestnik Moskovskogo universiteta [Bulletin of Moscow University], No. 5, pp. 72–83. (in Russ.).
9. Zasurskij, Ja. N., Vartanova, E. L. & Zasurskij, I. I. (2002). Sredstva massovoj informacii postsovetskoj Rossii: Uchebnoje posobie [Media of post-Soviet Russia: Training manual]. M.: Aspekt Press. 303 p. (in Russ).
10. Kossko, N. (2019). A nam segodnja rovnо god! [We are exactly one year old today!]. Novije zemliaki [New fellow citizens]. 2, pp. 27. (in Russ.).
11. Kurennoi, V. A. (2006). Strukturnij analiz russkojazichnih pechatnih SMI v Germanii [Structural analysis of Russian-language printed press in Germany]. Available at: https://refdb.ru/look/3411844.html, accessed 11.01.2019. (in Russ.).
12. Lepilkina, O. I. (2013). Multikulturalism kak ob’ect informacionnogo vnimanija v rossijskih SMI [Multiculturalism as an object of information attention in Russian media]. V mire nauchnih otkritij [World of scientific discovery]. 11.6 (47), pp. 207–212. (in Russ.).
13. Lozovskij, B. N. (2008). Auditorija i SMI: vzaimodejstvije i manipulirovanije» [Media audience: interaction and manipulation]. Izvestija UrGU [News of the Ural state University]. pp. 277–291 (in Russ.).
14. Mal’kova, V. K. (2005). Ne dopuskaetsja razzhiganie mezhnacional’noj rozni» [Incitement of ethnic hatred is not allowed]. Kniga ob etnichskoj zhurnalistike (iz opyta rossijskoj pressy) [Book of ethnic journalism (experience of the Russian press)]. М. IEA RАN – MBPCH. 225 p. (in Russ.).
15. Pavlushkina, N. A. (2010). Chitatel’ i massovaja gazeta: poisk kreativnih form vzaimodeistvija» [Reader and mass media: search of creative forms of interaction]. Vestnik Sankt-Peterburgskogo universiteta [Bulletin of Saint-Petersburg university]. Seria 9. Filologia. Vostokovedenie. Zhurnalistika. 3, pp. 274–282. (in Russ.).
16. Pochepcov, G. G. (2009), Teorija kommunikacii [Theory of communication], 2 izd. M. Smartbuk. 651 p. (in Russ.).
17. Savinova, O. N. (2016). Vlijanie SMI na process mezhkul’turnoj kommunikacii v sovremennom obschestve i podgotovka zhurnalistskih kadrov [Media influence on intercultural communication and training of journalists]. Vestnik Nizhegorodskogo universiteta im. N.I. Lobachevskogo [Bulletin of Lobachevsky state University of Nizhny Novgorod]. N. Novgorod, pp. 222–224. (in Russ).
18. Smolyarova, A. S. (2014). Funkcionirovanie russkojazychnoj pressy v sovremennoj Germanii (social’no-politicheskij aspekt) [Functioning of Russian-language press in modern Germany (socio-political aspect)]: Dissertacija na soiskanije uchenoj stepeni kandidata politicheskih nauk, Sankt-Peterburgskij universitet. 227 p. (in Russ).
19. Tvorchestvo chitatelej [Readers’ creativity]. Sajt gazety «Evreiskaja panorama» [Web-site of the newspaper «Jewish panorama»], available at: http://evrejskaja-panorama.de/category/творчество-читателей, accessed 20.01.2019 (in Russ.).
20. Tulupov, V. V. (2013). Osveschenie mezhnacional’nyh otnoshenij v regional’nyh SMI [Coverage of intercultural relations in regional media], in: Novoe v massovoj kommunikacii. Akcenty [New in mass communication. Accents], Voronezh: Izdatel’stvo Voronezhskogo universiteta. 7–8, pp. 2–4. (in Russ).
21. Bjørnsen, G. (2012). Investigators or integrators: broadcast journalists covering multicultural Norway. Media in Motion: Cultural Complexity and Migration in the Nordic Regio. UK: Ashgate, 126 p. (in Eng.)
22. Brurås, S. (2018), «The Distant Other». A study of the media coverage of refugees: Were they seen, heard and understood?. Zhurnalistika kak vazhnij factor mezhdunarodnogo sotrudnichestva: vektory razvitija. Sbornik materialov nauchno-prakticheskoj konferencii kafedry zhurnalistiki 13 marta 2018 goda [Journalism as an important factor of the international collaboration. Compilation of the materials of scientific-practical conference of Journalism department]. N. Novgorod, pp. 26–34. (in Eng.)
23. Cottle, S. (2000). Ethnic Minorities and the Media: Changing Cultural Boundaries. Buckingham: Open University Press. 251 p. (in Eng.).
24. Darieva, T. (2008). The Amphibian Man. The image of Russian immigrants in Germany. Beyond the Empire. Images of Russia in the Eurasian Cultural Context / Ed. by T. Mochidzuki (Slavic Eurasian Studies. Vol. 17). Sapporo: Hokkaido University. pp. 297–319. (in Eng.).
25. Dijk, T. A. (2004). Racist Discourse. Routledge Encyclopedia of Race and Ethnic Studies. pp. 351–354. (in Eng.).
26. Kharitonova-Akhvlediani, A. (2011). Russischsprachige Printmedien und Integration. Berlin: Universitätsverlag der TU Berlin. 141 p. (in Germ.).
27. Lazarsfeld, P. E. (1947). Some Remarks on the Role of Mass Media in So-called Tolerance Propaganda. Journal of Social Issues, 3 (3), pp. 17–25. (in Eng.).
28. White, C., Duck J. & Newcombe P. (2012) The impact of media reliance on the role of perceived threat in predicting tolerance of Muslim cultural practice. Journal of Applied Social Psychology, 42, pp. 51–82. (in Eng.).
Опубликована
2019-06-26
Как цитировать
ИВАНОВА, Елена Олеговна.
Особенности взаимодействия с читательской аудиторией в печатных русскоязычных СМИ Германии.
Знак: проблемное поле медиаобразования, [S.l.], n. 2 (32), p. 193-202, june 2019.
ISSN 2949-3641.
Доступно на: <https://journals.csu.ru/index.php/znak/article/view/93>. Дата доступа: 27 july 2024
Раздел
ПУБЛИЧНАЯ СФЕРА В АСПЕКТЕ МАССОВЫХ КОММУНИКАЦИЙ
Ключевые слова
русскоязычные СМИ Германии, русское зарубежье, взаимодействие с аудиторией, коммуникативные стратегии СМИ
