ON THE QUESTION OF FILM CULTURE AS A NEW BRANCH OF HUMANITARIAN KNOWLEDGE: PROJECTIONS AND RELATIONSHIPS

Abstract

Cinema1culturology is designed to study the word in a modern cinema. It is an integral part of the cultural studies of cinema. Cinema texts of modern Russian cinema are one of the components of folklore, i.e., the most frequently retold texts in oral form. The task of film culture studies is to preserve the most vivid words and expressions uttered in films. Film culture explores the value of the word in the film narrative in its interpretation. Special attention is paid to antagonistic bitrops and bifigures, they make the film text diverse, flickering, binary. A special place in the construction of the film plot is given to the oxymo ron, symbols and metaphors. If the oxymoron is the root cause of the movie text, its grain, then the characters and movie metaphors make up the main “field” of the subtext. Their decoding forms the culture of the viewer and gives the film culture material for research. Phraseological phrases help in encoding and decoding movies. Archetypes, myths, prayers in cinema acquire the status of a cultural layer, the study of which helps the formation of film culture as a new branch of humanitarian knowledge.